A Guide to Local SEO for Multiple Business Locations
Local SEO is a complex task for any business. However, adding multiple locations to the mix can add an extra layer of complexity.
You want each store to have the visibility it deserves, regardless of whether you are a small chain with stores in some nearby cities or a large brand with hundreds across the country.
Step 1: Create location-based web pages
While you likely have one website for your entire company, you should dedicate pages to specific locations.
SEO is not good if you have all your information on one page. Instead, create separate pages to be better equipped to optimize them for local search.
Each location webpage must have its URL. This should include the name of the place. Additional pages can be added to the location page so the URL structure is reflective of the value of the site.
It could look like this:
Meta descriptions, tags and other content should contain location-specific keywords to complete your optimization of location webpages.
Step 2: Use Google My Business Listings per Location
You can create separate Google My Business listings by creating URLs for each location of your website.
Each URL can be linked to the listing, so customers are directed to the unique website of the address.
You’ll need to follow the Google process.
* Check each location. This can take up to one week.
* List the hours of operation for each location
* Add photos specific to your location
* Select the same category for each location (e.g., restaurant, bar, pet store, salon, etc)
It can be slow if there are many locations. Google will mail you a unique code to each location. It is used to verify the location of the business and can take up to several days to receive.
Step 3: Create consistent citations
Optimizing multiple locations for search requires consistency. Google will examine the details of your business and look at it on various channels. Inconsistencies in your business name and other details could result in you being removed from the SEO department.
To ensure that your NAP is consistent across all channels, look at your listings and website. You should not base your name on where you live (e.g. McDonald’s Southside, as this is inconsistent.
These are some places that you should check out:
* Yahoo Local
* Yellow Pages
You should correct any inconsistencies if you find them.
Step 4: Encourage reviews for each location
It’s important that you get positive reviews for your entire company, but it’s equally important to generate reviews specific to your location.
After you have created individual Google My Business listings for each area, visitors can leave reviews. These user comments and star ratings are visible on your Google Business listing. Positive reviews are more likely to attract customers to your location.
SEO company in Auckland is crucial because reviews send a strong signal regarding a business’s legitimacy. Reviews indicate that the business is still available and reflect the listing information.
Negative reviews per location are difficult to manage. It is important to be able to control each location (which can become more complicated the more you have), and to be ready to respond to any reviews left by customers. Ignite Viability’s local business survey found that 58.1% local searchers believe that negative reviews are most likely to discourage them from calling local businesses.
Single-location businesses often have a significant advantage because they are able to quickly respond to negative reviews and make amends. However, this doesn’t necessarily mean that larger businesses cannot take advantage of the practice. You just need to organize and do some finessing.
Step Five: Create backlinks to your location pages
SEO is a powerful tool for backlinking. Backlinks should be built to individual pages for businesses that have multiple locations.
Partnering with local resources such as Chambers of Commerce, local charities or other partners will help you achieve this goal.
Local backlinks can be attracted by hosting events, sponsorships and the creation of local content.