Do you watch fashion shows and think to yourself, that’s not how i would do it? Does your brain flood with ideas about a fashion line that would really do well with the masses? But of course, the idea of starting a business all on your own might pop that bubble of dreams. Although, it doesn’t have to be like that. From Coco Chanel to Alexander McQueen, everyone started with a dream, design and distribution. No one is born a fashion designer, everyone works towards it and you can too. The main ingredient to achieving any dream is passion. How badly do you want something is what is going to bear you fruits.
So if you’re ready to start your own fashion line at home and give threads to your first design, here are the baby steps that you need to take to get started.
- A Brand Name
It’s always a good idea to give your work a name, brand it. Merchandise sells better if it belongs to a brand or a reputed name. Since you’ll be starting your own line, keep the future in mind and give your clothes a brand name. This name should go on the tags of your clothes and also for your marketing strategy.
- A Little Bit Of Funding
You don’t need a line of investors to back you up in your start up, just a little bit of money to buy raw material like fabrics, a heavy duty sewing machine and other accessories that are required for your first few designs. You can either source out this money from your own savings, take a loan from a bank or lend some money from friends or family. This is only a temporary solution until your business takes off. Once you know you’re getting more orders, selling more products, you’ll need a bigger business plan with investors.
- Target Audience and Demand
Before you sit down to stitch your first piece of clothing, you need to know who are you creating it for and why. It’s essential to identify the target audience you will cater to, along with what is this target audience’s demand. To identify demand in the market, educate yourselves by following fashion blogs for current and upcoming trends. It’s very important to know what fashion forecasters are predicting for the upcoming season because that’s the demand that you will need to supply for.
As mentioned, the baby steps to start your own fashion line will include getting raw materials like fabrics, buttons, belts, threads, sewing machine like an industrial walking foot sewing machine, sketchbooks for designs, computer, software etc. There are many other small things that you will require and you can make a note of these as you are working on your first design. Since you are just starting out, you may not have a factory space but that shouldn’t stop you from working on your line. Just empty out a room in your house or utilise the garage space to start your own workshop at home.
- Market and Sell
This is the tricky one. Once your design or designs are ready, you need a space to sell it. This requires marketing your product. There are a couple of ways to do this on a small scale when you’re not an established company. Word of mouth is one such way but if you want to do things more professionally to establish a good reputation for the future growth of your company, go online. Get your designs on the internet. Since you’ve already established a brand for yourself, start an Instagram page and start posting pictures of your finished products with relevant hashtags to attract the right traffic and get selling. Share your Instagram page among your friends and family. You should also try and get social media influencers to promote and give a shout out to your page.
These are the baby steps that are going to kick start your fashion line with minimum investment and yet, potential to sell like a professional company. Once you know you’re getting more orders and see an increase in your demand, use your earnings to expand your business. The first step to anything big is small. Be it at home or in a big factory, if you’re good at it, it’s going to sell.